Premium Holistic Formula for Dogs & Puppies - Grain Free

Premium Holistic Formula for Dogs & Puppies - Grain Free

Premium Holistic Formula is made in the USA: No corn, wheat, soy, dyes or by-products. No GMOs, USDA and APHIS Certified

  • High protein, made with human-grade meat and fish
  • Antibiotic and hormone-free chicken and fish
  • No animal by-products used
  • Non-GMO

This holistic formula is formulated by a veterinary nutritionist and is veterinarian-approved. We guarantee your dog or puppy will love it.

12 lb. (5.44 kg) bag

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?What should you expect with our products?


Did You Know…

Many decades ago, there was no such thing as branded pet food in the grocery aisles. Dogs ate what was available, like kitchen scraps or less expensive meat cuts and offal (organ meats) purchased at the butcher.

With significant growth in the pet industry from the mid 20th century onward, branded pet foods were sold to pet owners as optimal, even essential, diets for their family’s pets. The foods mostly contained inexpensive byproducts of human food, particularly as human foods became more and more processed. Byproducts are what is left when the main nutritional value is already used.

Today, there is a growing desire – among discerning consumers – to know more about what goes into their companions’ food.

And rightly so.

Looking through the publication of “approved” pet food ingredients in the U.S. gives a clear indication that many ingredients are the “leftovers” after the processing of grain, plants, meat, fish, egg and dairy products.

An optimal diet is good health insurance for your canine, and can go a long way in preventing potential ailments.

What is in Premium Holistic Formula?

  • Only human-grade poultry goes into Premium Holistic Formula. No animal byproducts or “leftovers”.
  • “Untainted” vitamins and minerals from trusted sources.
  • Omega-3 fatty acids from algae sources. Microalgae is the most sustainable source of EPA and DHA – it is only because fish eat microalgae that they contain Omega-3’s!
  • We source local meat so we know where it comes from. No antibiotics or hormones.
  • None of the ingredients are genetically modified organisms (GMO).

It Gets Better…

  • No artificial preservatives.
  • Protein, fat and caloric density is ideal for most dogs.
  • Balanced for all life stages.
  • Dog owners report less allergy symptoms when feeding a grain-free diet.
  • Cranberries support a healthy urinary tract.
  • Quality Control: continual testing by an independent lab.
  • Made in the U.S.A.

Does it Come With a Guarantee?

Yes! Premium Holistic Formula comes with a 30-day money-back guarantee.

A Note from Our Veterinarian:

There are many healthy diets for dogs. “Biologically-appropriate” is a term we often hear. For many years, most dog foods available were less-than-optimal when you consider that canines evolved primarily as meat-eaters.

The best diet for your dog is also one that fits the lifestyles and budget of the people who feed the dog. For example, a raw diet may be fantastic but not everyone is able to prepare or defrost the raw meat/fish. Homemade diets, though they can be excellent, may not be something you can find the extra time and energy to prepare.

Premium Holistic Formula is an excellent choice. It can be fed as the dog’s entire meal plan. It can be used to supplement or provide variety to other diets. You can also feed it as an occasional “treat” because (almost all) dogs go nuts for this food!

Who makes Premium Holistic Formula?

This pet food is brought to you by Pet Wellbeing, founded in 2001. Our goal? To bring the wisdom and experience of our caring holistic veterinarians to your pet. When your pet is healthy; you're happy. Manufactured in the USA.

Why Choose This Product for Your Feline?

APHIS Inspected - Our pet food is manufactured in a facility that adheres closely to the Animal and Plant Health Inspection Service (APHIS) standards.

USDA Inspected - Our manufacturing facility is inspected by the United States Department of Agriculture (USDA).

EU Certified - Annual inspections are part of EU (European Union) Certification. All meat and fish must be fit for human consumption, and all ingredients must be guaranteed non-GMO.

It's guaranteed - In addition to the superior quality of our products, you are also protected by a 30-day money-back guarantee. If, for any reason, you or your feline are not completely satisfied with the product, simply return the unused portion in the package.

Recommended Feeding Directions

Dog’s Weight

Daily Amount to Feed

Up to 14 lb (6 kg)

1/3 – 1 cup

15 – 30 lb (7 – 14 kg)

1 – 2 cups

31 – 45 lb (14 – 20 kg)

2 – 2 1/2 cups

46 – 60 lb (21 – 27 kg)

2 ½ - 3 cups

61 – 75 lb (28 – 34 kg)

3 – 3 ½ cups

76 – 90 lb (34 – 41 kg)

3 ½ - 4 cups

91+ lb (41+ kg)

Dogs over 90 lb may require more

than 4 cups daily

Feeding amount may vary based on age, activity level and breed.

Always ensure your dog has access to fresh water.

Premium Holistic Formula for Dogs is Formulated With

Ingredients on the label appear in accordance with regulations of the Association of American Feed Control Officials (AAFCO). All ingredients are the best quality available. Vitamin and mineral levels adhere precisely to the optimal ranges and are confirmed to be from "untainted" sources. Meat and fish are free of antibiotics and hormones. All ingredients are non-GMO.


Poultry Meal (100% Chicken, Duck and Turkey), Peas, Garbanzo Beans, Lentils, Poultry Fat from Chicken (Vitamin E mixed tocopherols used as a preservative), Tapioca,Fish Meal (100% Salmon), Canola Oil, Fish Oil Menhaden (Vitamin E mixed tocopherols used as a preservative), Flax Seed Meal, Carrots, Celery, Lettuce, Spinach, Watercress, Parsley,Natural Flavor, Feed Grade Fat Product (Source of Fatty Acids from Algae), Salt, Lecithin, L-Lysine, DL Methionine, Dried Lactobacillus acidophilus Fermentation Product, Fructooligosaccharides,, Cranberries, Kelp Meal, Yucca schidigera Extract, Vitamin E Supplement, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Niacin Supplement, Biotin, Thiamine Mononitrate, L-Carnitine, d-Calcium Pantothenate, Riboflavin Supplement, Pyridoxine Hydrochloride, Vitamin A Acetate, Vitamin B12 Supplement, Vitamin D3 Supplement, Choline Chloride,Folic Acid,  Potassium Chloride, Betaine Anhydrous, Zinc Proteinate, Iron Proteinate, Selenium Yeast, Manganese Proteinate,  Copper Proteinate, Calcium Iodate.  

Guaranteed Analysis

  • Crude Protein, min. …... 30.0%
  • Crude Fat, min. …... 16.0%
  • Crude Fiber, max. …... 3.5%
  • Moisture, max. …... 10.0%
  • Ash, max. …... 6.8%
  • Omega 6 Fatty Acids* min. …... 3.5%
  • Omega 3 Fatty Acids* min. …... 1.1%
  • DHA* min. …... 0.3%
  • L-Carnitine* min. …... 35 mg/kg

*Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles

Calorie Content

Metabolizable Energy, as fed 3980 kcal/kg = 1809 kcal/lb = 430 kcal/cup

Dr Jan

Meet Dr. Janice Huntingford

Janice Huntingford, DVM, has been in veterinary practice for 28 years and has founded two veterinary clinics since receiving her Doctor of Veterinary Medicine at the Ontario Veterinary College, University of Guelph. She has studied extensively in both conventional and holistic modalities.

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